Customised Shows

Customised Shows

Customised Shows

Volvo

Volvo

Volvo

(

16

)

About

Volvo

For the 6th & 7th editions of the annual Volvo Art Session in Zurich, flora&faunavisions were invited by EQAL Visual Productions to design produce and execute a multimedia show to inspire and entertain an invited audience of over 800 guests for the reveal of the most current Volvo innovations. Breaking with the conventions of the previous editions, which initially focused on urban art, flora&faunavisions curated and produced a 40-minute fusion of contemporary dance, projection, responsive content, music and live-painting.

For the 6th edition, flora&faunavisions installed a massive rear projection wall as the backdrop to a white foiled Volvo V90 that was brought to life by digital content mapped directly onto the car. The projected imagery was seemingly responding to the elegant and emphatic movements of contemporary dancers to live music. ​This elegant choreography fusion of man and machine was f​ollowe​d​ by the car being ​dramatically painted ​on stage.

The event was a huge success thanks to the impressive installation, captivating motion graphics and our successful collaboration with the internationally renowned choreographer duo, Wang Ramirez, renowned musician, Pablo Nouvelle, and the Swiss street artist, Ata Bozaci.

Credits

Client

Volvo

Choreography

Wang Ramirez

Year

2016